Sometimes you see or read things back to back where the first throws the second into sharp relief, and brings you a real “aha!” moment.
I had one of those yesterday.
After watching the news and witnessing the allegations being made against Amazon in the war on waste, the next thing I read was a report from University College London, “Public Perceptions of Building Back Better” which focussed on where people felt investment should be made to help the country get back on its feet post pandemic.
In answer to the question, “Which areas should be a priority for investment?”, the top 3 answers were: 1) The NHS (quite right too); 2) Job Creation and 3) Local Businesses.
Since the advent of “big business” in the 1980’s, there has never been an era since, where there has been such an appetite to push against the mantra of bigger always means better. For those SME businesses who have weathered the Covid storm, now is the time to find and develop your NICHE marketing strategies that will tap into the conscious desire of your customers to support your business on an emotional personalised level.
For so many years, customers have sort justification in their own minds for why they shouldn’t support your business (unreliable, lower quality, poor delivery frequency, not good value etc.), but now the tables have turned and they are actively seeking reasons why they should shop with you and why big business complacency such as that alleged against Amazon, is bad – what a refreshing change!
But while there is an appetite to give you, the enterprising SME, a chance, that will only last if you are constantly addressing the negative perceptions that kept them away previously!
In that context has there ever been a better time to employ an ActionCOACH to make sure that you get focussed on meeting this amazing opportunity head on? I doubt it.
Having a 90 day plan, working your sales and marketing strategies hard, getting focussed on your systems and processes and energising your team are all central to the upcoming battle. ActionCOACH can help you make sure you deliver on all of these objectives with 1-2-1 weekly coaching programmes. Call or connect today to find out how we can help your business.
SMEs are back, and this time its personal – the local David is getting ready to slay the big business Goliath!
