Business leaders…as we get towards the post-pandemic era, what does your new “normal” look like?
Here’s the thing…have you ever really had a time when there was a “normal” in your business? And if there was, what did you do about it?
Did you sit back and enjoy it, only to find your competitors were innovating and doing different things that left you falling behind?
It’s often said that the only constant is change, and that’s true now more than ever. Standing still is not an option. Your business is only ever growing…or dying.
In the new “normal”, if you do what you did, you’ll get what you got – AT BEST! And in all likelihood, you’ll get a lot less than that. Focussing on defining or re-defining your USP (Unique Selling Proposition) – the thing or things that make your business stand out – is a critical exercise.
Once Covid moves into the rear view mirror, are your customers still going to be using their traditional buying methods, or do you need to embrace their new routes to market with new technologies, new systems and new processes of your own?
Are your customers even still there?! Have you kept in touch with them through the Covid crisis? Are you doing enough to market to those who kept your business running in the past? As you re-define your thinking, have you got the marketing strategies you need to attract the new customers who will drive the next stages of your business growth?
And if you’ve thought these things through, how equipped are you to manage the changes you will need to make in your business to ensure it’s long term survival and growth? Do you have the time to transform your model? Can you spare the money you need to make the investments in your business you need to make?
If this all sounds a little daunting, don’t panic! Help is at hand.
Whether you want the support and focus that a 1-2-1 coaching programme can provide, or whether you feel you would benefit more from sharing with other like minded business owners in group coaching, ActionCOACH has a system that is right for you.
There has never been a more important time to take Action and to secure the support a growth specialist coach can provide to your business.
As the country fully opens up, don’t spend forever defining the new “normal” for your business. History tells us, whatever is normal today will be abnormal tomorrow. With a coach by your side, focus on finding your USP, defining your new plans and getting into Action NOW.
And together we genuinely will help your business to “build back better”.
